The research firm GfK Wednesday released its 2013 report technical goods market in France. Connectivity will be the watchword of the sector in 2014.
What are the flagship products in 2014? The research firm GfK Wednesday released its 2013 assessment of the technology market in France, which suffered a further decline of 2% to 15.4 billion. But its forecasts for 2014 are good in most areas, and the key word is connectivity. Flat screens, cameras, audio equipment and video ... purchase two technical goods in 2013 is a product connected. Each household has an average of nearly 6.
TV in high definition or nothing
Thus, it has sold one million televisions within the past year in 2012 to 5.7 million units, for an average price of 429 euros. But GfK noted that the decline is shrinking and expected stabilization of the market this year. The most promising sector seems to be 4K, very high definition, in which the firm expects 200,000 sales in 2014. Above all, smart TV, capable of connecting to the Internet, represented a quarter of all sales, and growing steadily.
The sound gets rid of son
Listen to music wirelessly this year. Despite the audio market down 6 % last year , it's the excitement , as stated by GfK . The number of wireless devices sold doubled to one third of the total volume, with 1.4 million units sold. This growth is due to the enthusiasm of the public for listening stations and network channels ( respectively 940,000 and 124,000 units over the year) . These are still connected products that sell well . The research firm sees this as a "renaissance of the nomadic audio", and the democratization of the "multi- room" , that is to say the ability to listen to his music at home everywhere . The audio- video is also part of the dynamism of the offer, the soundbar confirming its commercial success ( 270,000 units sold in 2013 , double last year ) and now declining as a new genre: sound support. Intended to fill the gaps in the acoustic TV, the tour de force of this simplified version of the sound bar is having conquered 14% of the turnover in the market in its first year of activity.
Photo and Internet, a history story
Photo is the latest technology market to see his bubble collapse. Volume fell 18% in 2013 to 3.7 million units. The main cause is the sharp decline of the sector compact cameras, which accounts for three quarters of the market. The salvation is in the smart camera, a device that allows you to publish photos directly to the Internet, which has conquered a third of the market last year, a share that is expected to grow this year. Segment interchangeable lens cameras it is less likely that competition and then connects more than gently (-8%). This type of housing is still attracting many fans with more than 600 000 units sold, including 500,000 SLR.
Smartphones: the vagus of bare phones
A phone sold 4 has been purchased without subsidy and therefore no subscription operator. On the other hand, offers the subsidized allows sustained installed 4G park which is already on sale this five year growth. These two trends have allowed the French mobile market to resume growth to 23.6 million units sold in 2013, including 15.8 million smartphones. One in five has been sold below 150 euros. Side technology, like television inch race continues on the phone. The phenomenon phablette this year allows the smartphone to display an average size of 4 inches, a screen 10% larger than in 2012.
The notebook resists, confirms tablet and Tablet PC off
With 11 million sales in 2013, the computer hardware market has a new record. Sector particularly tablets, with 6.2 million sales, and this is not going to stop because only 26% of households are equipped. GfK expects sales of 7.5 million this year. This increase is mainly driven by the significant decline in prices, 26% last year to 240 euros on average. The notebook market also finds the path to volume growth (+1%), thanks to the development of tactile (7.5% of sales in 2013) and with the arrival of tablet PC (147 000 units ). They should also grow strongly in 2014 with 450,000 units expected. Finally, only a few markets seem structurally down as desktop PC, Netbook, PC webcams and mice.
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